A retailer who is not visible is a blind spot for consumers. That’s why communication through creative, stand-out copy is key for continued visibility: both online and offline. The power of language is what will separate your brand from the competition. And the only way to do so is with original content and strong copy. Fair to say, this is a challenge in and of itself – especially if you are trying your commercial luck internationally in a country with a different language, culture and mentality.
In another country, your original content could pack far less of a punch if it has been translated literally. This is especially true for commercial and creative writing that involves humour, emotion and culture-specific references. That’s why we use experts who not only translate the content itself, but also afford it the relevant cultural slant.
Transcreation: different words; same message
Our translators have broad cultural knowledge. They understand the art of localisation – and where relevant, hyper-localisation. We call this transcreation. It goes without saying that we always select translators who have an understanding of your sector and product or service. In short: a specialist who speaks the language of your brand, sector and target group.
Examples of texts we translate for the retail sector:
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product brochures
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sales brochures
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advertisements
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websites and webshops
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webshops
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mailers.