Businesses are in constant communication with their target audience. Always looking to grab attention and engage, particularly on social media. In today’s textual revolution, every word counts. After all: the style and substance of the language you use is what forges that sought-after connection with your customers. That’s what strong marketing communications do. If you are operating internationally, this adds another level of complexity: a different country, a different language, a different culture and mentality.
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A powerful original message can become something very different if translated literally into another language. This is especially true for commercial and creative writing that involves humour, emotion and culture-specific references. That’s why we use translators who not only translate the text itself, but also afford it the relevant cultural slant.
Transcreation
Our translators have broad cultural knowledge. They understand the art of localisation – and where relevant, hyper-localisation. We call this transcreation. Furthermore, we always select translators who have an understanding of your sector and product or service. In short: a specialist who speaks the language of your brand, territory and industry.
Our marketing & advertising translations span:
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press releases
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newsletters
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sales literature
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marketing collateral
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advertising copy
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website and webshop copy