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Businesses are in constant communication with their target audience.  Always looking to grab attention and engage, particularly on social media.  In today’s textual revolution, every word counts.  After all: the style and substance of the language you use is what forges that sought-after connection with your customers.  That’s what strong marketing communications do.  If you are operating internationally, this adds another level of complexity:  a different country, a different language, a different culture and mentality. 

A powerful original message can become something very different if translated literally into another language.  This is especially true for commercial and creative writing that involves humour, emotion and culture-specific references.   That’s why we use translators who not only translate the text itself, but also afford it the relevant cultural slant.

Marketing & advertising vertaalbureau

Transcreation

Our translators have broad cultural knowledge.  They understand the art of localisation – and where relevant, hyper-localisation.  We call this transcreation. Furthermore, we always select translators who have an understanding of your sector and product or service.  In short:  a specialist who speaks the language of your brand, territory and industry.

Our marketing & advertising translations span:

  • press releases

  • newsletters

  • sales literature

  • marketing collateral

  • advertising copy

  • website and webshop copy

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